Healthcare is undergoing a shift of seismic proportions. Healthcare leaders need to update themselves on the latest trends in change management. In addition, rampant organizational and industry change produces extreme anxiety. If you’re looking to hire a healthcare speaker, keep these important “hot” issues top of mind.
Some meeting planners choose to enlist the services of a healthcare speakers bureau, others don't. (Frankly, with the easy availability of speaker information online, choosing to work with a bureau or “go it alone” has become somewhat of a moot point.) Far more importantly…
Your healthcare meeting theme
It's imperative that event professionals have clearly thought through the goals of their impending conference. It’s vital that these meeting objectives are pondered early in the speaker selection process. My advice: At the bare minimum, figure out your theme. Otherwise, selecting a healthcare speaker can be head-spinning.
Speaking to the healthcare speaker
It’s equally important to be open to the ideas of the healthcare speakers themselves. Be attentive to the core of what your prospective healthcare speakers are about. In other words, just because they might be discussing team building in the video clip you happen to be watching, this isn’t necessarily their central message.
An important question to answer is: What core message does each of our healthcare keynote speakers have and how might it relate to our symposium? The best way to find this out is simply to pick up the telephone and ask.
Watch out for best selling authors…
A recent fad you should be wary of is hiring a is hiring a best selling author in lieu of a professional healthcare speaker. This can be a great move, but generally isn’t. Many of these “recently famous” authors have name recognition (simply because of their books,) but are not in any way skillful speakers. No doubt, they understand their areas of expertise, but aren't able to exhibit it on the stage in an exciting manner.
Incidentally, this is also accurate for the vast majority of 'industry experts'. They may well have an out-of-the-ordinary viewpoint on an incredibly specialized section of an industry but not possess the platform skills to captivate an audience. Watch out!
Final point…
If a healthcare conference is going to be heavily themed, one way to supply continuity and flow is by having an entertainer to emcee the full meeting. This person would complete all the introductions and walk offs in addition to making all public announcements. Also, meetings that are incredibly top-heavy with information are improved by using this approach. Using a skilled performer in this manner can make an otherwise exceedingly tedious program infinitely more agreeable. At the very least, consider hiring a funny healthcare speaker!
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